ESAB OK 48.00 Marketing Campaign

Messaging, video content, and graphic design for ESAB's OK 48.00 welding electrode
Client
ESAB
Project TYPE
Brand design
PROJECT YEAR
2022

Trooper was tasked with conceptualising a digital marketing campaign for ESAB’s OK 48.00 electrode.

After studying the product, 3 key attributes came into light and they were synonymous with the product:

  1. Heritage: Product carries the ESAB Founder’s initials; OK: Oscar Kjellberg, who invented the coated electrode & founded ESAB in 1904.
  2. Performance: Good penetration, consistent, X-Ray quality welds
  3. Superiority: Outstanding weld metal properties, H4R innovation

Following this observation, 3 marketing campaigns were crafted, targeting the 3 product and brand attributes.

Trooper conceptualised the messaging, video content and as well as the visual elements of the campaign.

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